J2 – Iconic – Kielder Plank

Product Description

Iconic is a premium LVT flooring collection created from an uncompromising obsession with authenticity, craftsmanship, and detail. From the very beginning, every element of the range was developed entirely from scratch, starting with the careful hand-selection of natural oak planks chosen for their unique grain patterns, depth, and character. These genuine timber surfaces were transformed into highly detailed print films, capturing the raw beauty and individuality of real wood with exceptional realism.

To complement the artistry of the design, an exclusive embossing plate was specially developed to enhance every grain, knot, and texture found within the original timber. This artisan embossing process gives Iconic a remarkably lifelike surface that not only looks authentic but also feels incredibly natural underfoot, delivering a floor with true depth, texture, and visual presence.

Designed to replicate the organic variation found in real wood flooring, Iconic features significantly increased pattern diversity compared to standard LVT ranges. With 10 unique plank repeats and an impressive 54 herringbone repeats before a design reappears, the collection flows with a far more natural rhythm, avoiding obvious repetition and creating a truly premium finish throughout the space.

Combining dramatic natural aesthetics with modern durability and practicality, Iconic sets a new benchmark for realistic LVT flooring. Refined, sophisticated, and crafted to mirror the beauty of authentic timber, this collection is ideal for interiors seeking timeless style, character, and exceptional attention to detail.